Sunday, September 18, 2005

Business intelligence

Business intelligence (BI) is the process of gathering information in the field of business. It can be described as the process of enhancing data into information and then into knowledge. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence in some instances.

Information is typically obtained about customer needs, customer decision making processes, the competition and competitive pressures, conditions in the industry, and general economic, technological, and cultural trends. Every business intelligence system has a specific goal, which is derived from an organisational goal or from the vision statement. Goals could be short term (e.g.: quarterly numbers to Wall Street) or long term (shareholder value, target industry share / size etc).

Industrial espionage is a type of business intelligence that uses covert techniques. There is a gray area between "normal" business intelligence and industrial espionage.

Business performance management is a software oriented business intelligence system that some see as the new generation of business intelligence though the terms are used interchangeably by most in the industry.